bioMérieux new logotype and brand identity!10 January, 2018
bioMérieux has chosen to develop a new logotype and brand identity.
Our product brands have also been aligned and federated under the bioMérieux brand, so as to make our product offering clearer and more recognizable for our customers.
For more than 50 years, bioMérieux has been working to advance public health through in vitro diagnostics. This change reflects a strong brand positioning that supports the Company's strategy, mainly focused on the diagnosis of infectious diseases.
Our new identity remains true to our history and to our roots. It marks bioMérieux's determination to move forward and to continue to support you, our customers, in responding to today's increasingly complex healthcare challenges.
Our teams do their utmost, every day, to enable healthcare professionals to make a difference, by making the right decision at the right time, for patients and consumers around the world.
That is the power of diagnostics!